Deciding whether the campaign is worth the investment can be a dilemma for marketers . While the undeniable exposure is plainly compelling, the high price tag often raise doubts. Securing attention in such a densely environment is demanding, and measuring the true return on this huge spending req

Securing placement on a Times Square display isn't inexpensive – expect to shell out a significant sum. The total cost fluctuates wildly, but generally starts near $1.5 million per period for a prime location. But, smaller, less noticeable locations can be found for roughly $300,000. Several aspe